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In this video, Entrepreneur Network partners Chris Haddon and Jason Balin discuss the offensive and defensive sides to business.
Often, many businesses get too caught up in playing defense, which means doing mostly transactional “busy” work. Although this type of work is necessary, companies often overlook offensive tactics such as focusing on growing, marketing and hiring. To grow, companies must focus on playing offense — an ultimate goal is spending half your time on offense and the other half on defense, according to Haddon and Balin.
Click play to learn how you can strike a balance between offense and defense in your business.
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